Lindsey Komson

Featured Image by Charlotte May

Think about this – how many times have you seen something go viral that was made with AI? The fake songs from The Weeknd and Drake, voiceovers from the 2020 presidential election candidates, photos of Taylor Swift and Travis Kelce’s kids…the list goes on.

It’s obvious that AI creations go viral on social media platforms, but that doesn’t necessarily mean you should use it to take over your business’ social media presence.

To most people, it’s quite obvious when a post was written or a photo was created with AI. An example that I like to use is LinkedIn. Writing a LinkedIn post takes time and effort, and many people turn to platforms like ChatGPT to write a formal post. While that might be helpful to get the ideas flowing, copying a ChatGPT-written post might not look so good for your personal brand. By doing some testing myself, I noticed that many posts written by that platform tend to include these few emojis (and more): 🌟🚀🙌🏻. Now, when I’m scrolling on LinkedIn and I see posts using those emojis along with some sophisticated language, it’s easy to assume it was written by AI.

You might be wondering – “What’s the problem with that? AI is supposed to do things like that!”

Sure, those platforms might speed up the copywriting process, but knowing posts are written by AI diminishes trust between the poster and the viewer.

The same thing applies for a business. Many consumers can easily tell when you’re fully using AI for copy, images, animation, and any other creative processes. If it becomes obvious to a consumer that your company is just putting out AI content, they probably won’t engage with your posts because they know they aren’t interacting with a human.

Don’t get me wrong – there are ways to use AI well in the social media field. But when your content doesn’t match your brand voice and takes over the human quality of work, it’s evident to your consumers and it can have negative business implications. It might be more work to develop a brand voice, research your target audience, and take all the steps to create an effective social media presence, but it’s certainly worth the positive consumer interactions as opposed to people losing interest in your company due to content that lacks human feel.

Just like the viral app, it’s time to be real on social media.