Lindsey Komson

Photo by Wendy Wei

As an avid concert goer and sports fan myself, it was clear from the get go of which company I was going to choose for my social media campaign project.

StubHub has long been the leader in secondary ticket marketplaces, but its social media presence and constant negative online discourse have set it behind the rest as of late. The newcomers to the industry, like TickPick, feature all-in pricing and have a huge presence on all social media platforms. The campaign I built suggests a new addition to the platform and a fully fleshed-out social media plan.

By creating this campaign and doing in-depth research into StubHub’s brand, I learned a lot about the ticket marketplace industry as well as StubHub itself. It’s evident by looking through StubHub’s website that their company has many great policies that they abide by. The problem is that their actions on social media and in conversations with users do not necessarily reflect that, so that’s where my campaign comes into play.

I believe my plan is unique and creative because it touches on all potential pain points, puts a positive spin on them, and creates a relevant solution. Launching the all-in pricing view eliminates the complaints about misleading prices. Putting an emphasis on friendly, reliable customer service eliminates the overwhelming amount of complaints on social media. And rolling out fun, informative, and entertaining content across social media platforms will create a new public perception of StubHub, its services, and its employees.

Check out my campaign here and see how I revamped StubHub’s social media presence. Launching the all-in pricing view and creating a fun, friendly presence on social media will reconnect the fans with this robust platform. With buy-in from stakeholders and fans alike, we can transform StubHub back into the industry leader it once was.