Category: Content Strategy
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Building a content strategy: the full process
Photo by fauxels HealthReach Community Health Centers (HRCHC) is a healthcare provider focused on offering affordable healthcare for all in rural Maine. HRCHC offers comprehensive medical services, such as primary care, dental care, behavioral health, and more. The HealthReach mission is to provide high-quality, affordable, patient-centered healthcare in the medically…
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Creating a content ecosystem
When making a content strategy, it’s important to organize all your thoughts. There’s so much to keep track of, but how do you do it? The simple answer: a content ecosystem. Why do you need to keep all of these ideas organized? Well, according tScott Kubie, Lead Content Strategist at…
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Native advertising: an ethical standpoint
Have you ever been tricked into clicking on an ad? Have you ever seen a piece of content that looks like a regular old article or video, but it’s really an ad? In this digital world we live in, especially fueled by AI nowadays, native advertising has become a big…
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Assessing your competitors: why it’s necessary
Photo by fauxels In my last blog post, I detailed how to conduct a content analysis and showcased my example for the nonprofit organization, Project Sunshine. Considering the big picture of creating a content strategy, the next step to take would be conducting a competitive analysis. This is crucial to…
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The key to a high-performing website
By conducting a SEO content analysis, you hold the keys to making your website searchable, accessible, and enjoyable to all. What’s a content analysis? According to seoClarity, a SEO content analysis is “the process of evaluating content (both new ideas and existing assets) for factors that can help or deter…
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Becoming a content strategist
Photo by Kindel Media From social posts to video tutorials and everything in between, I have had exposute to a fair share of content, having worked in social media and marketing. While I’ve had experience creating content, I haven’t had much experience working on the strategy behind it all. Recently,…
Lindsey Komson 