Category: Master’s Capstone
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5 sports marketing trends to look for in 2025
With every year that passes, technology advances, allowing for new trends to develop in the creative and marketing industries. Especially in sports, these advances are leading to new opportunities for teams and leagues, resulting in increased fan engagement. Here are 5 sports marketing trends set to take the industry by…
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How simulcasts are bringing sports to new audiences
Let’s talk about sports simulcasts. What’s a simulcast, you may ask? A simulcast is a broadcast of an event or program on two or more channels or mediums at the same time. So, a sports simulcast is when a sporting event is available for viewing on several channels. Fans can…
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4 college athletes redefining college sports & marketing
College athletics isn’t just about the “athletics” anymore – it’s so much more. According to NCSA College Recruiting, the NCAA approved a name, image, and likeness policy in July 2021 “that allows student-athletes to monetize their NIL.” At the time, nobody knew how much this would impact the college sports…
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Why social media is driving sports marketing
The next wave of sports marketing is here, and social media is at the helm. Greenfly explains that sports marketing “is often used to promote individual sporting events and regular-season games and connect brands with fans.” Successful sports marketing campaigns “can capture the attention of sports fans and potential sponsors…
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How short-form video is reshaping sports social media
Short-form video content is taking the sports world by storm. Sprout Social’s 2024 Content Benchmarks report found that 81% of consumers want to see more short-form videos from brands, and that short-form video delivers the highest ROI compared to other marketing trends. On the sports side, a WARC survey reports…
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Why sports brands are engaging fans through audio
Sports fans need content. All the time. In today’s digital landscape, people are online all day long. From the minute they wake up to the minute they go to sleep, people are consuming content. Videos, photos, articles, tweets, shows, movies – you name it. While this is the case for…
Lindsey Komson 