Category: Principles of User Experience Design
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Come along on a user’s journey
Think about all the decisions we make on a daily basis. The outfit we pick out, the lunch we pack for the day, the show we watch after school the list goes on. Have you ever thought about how any of these decisions are made? Probably not. That’s where journey…
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Ideation techniques: how and why to use them
Photo by Alena Darmel Ideation is one of the most important, if not the most important, steps in the deign thinking process. Without ideation, there would never be any new products or services in the world. Nielsen Norman Group defines ideation as “the process of generating a broad set of…
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POV: You understand your users
Photo by Marek Levak As a user experience designer, the ideation phase is one of the most important in the entire design thinking process. Coming up with a solution to a user’s problem requires complex thought and several exercises. Ideation is essential in setting goals that will determine the rest…
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Creating user personas
Photo by Armin Rimoldi User personas are an extremely valuable asset to reference when building a website. They help you understand your audience to design a product that aligns with their goals, beliefs, and attitudes. Let’s dive into what user personas are, how to create them, and an example I…
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Why empathy matters: a designer’s perspective
Photo by Christina Morillo We always hear about empathy and why it matters in day-to-day life. It’s so important to understand the people around us to become better human beings ourselves. But empathy is also an important quality to have in certain career paths. As a designer, especially a user…
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ESPN vs. FOX Sports: A user experience analysis
We all know that websites are important to businesses. How else would brands make consumers aware of their offerings from anywhere in the world? Businesses might make design decisions on their websites to put their best-selling product on the homepage or make the navigation bar a color that aligns with…
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An introduction to design thinking
Photo by picjumbo.com As a young designer, you must understand the importance of creative problem solving. Whether it’s a design problem or anything else you encounter in life, you’ll need to be able to solve complex problems. That’s where the Design Thinking Process comes in. According to the Interaction Design…
Lindsey Komson 