Category: Social Media Analytics
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Facebook’s privacy policy: what you need to know
Featured image by Pixabay When downloading a new social media app, we all know the popup that appears about accepting the privacy policy. Let’s be real: we all click “accept” to get right to the app we downloaded. But have you ever thought about what’s actually in those privacy policies?…
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Bringing More Students to Citi Field College Nights
I’ve been a New York Mets fan my whole life. As a college student, it’s not always affordable to go to games on my own, but recently, the team instituted College Nights where fans in college can enjoy discounted tickets and concessions to enjoy a game in the best stadium…
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What makes or breaks an ad campaign? Custom audiences.
Featured image by Nike You might think that publishing ads on social media guarantees your business more traffic, conversions, etc. But it’s not that simple. Custom audiences are what make ads successful – making sure your ads are seen by your target audience. To demonstrate this, let’s take a deep…
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Analyzing a YouTube Ad
Featured Image by Jersey Mike’s We see ads all the time in the middle of our social media feeds. Usually we scroll past them because they interrupt our scrolling, but what if I told you I looked up a page full of only ads? Using Google Ads Transparency Center, I’m…
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Creating a Facebook Ad Campaign
Photo by Steshka Willems Before I worked in marketing, advertisements were just the pesky pop-ups I had to avoid clicking on when scrolling my favorite apps. Now, I can’t watch TV or scroll on social media without thinking about every ad I see – what its goal is, how it…
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Metrics inform strategy. Here’s how:
Featured image by Ivan Samkov Social media metrics are more than just numbers that show you how well a post is performing. They’re a gateway into understanding your audience, your brand, and how a brand can be successful on social media. If done right, analyzing metrics can help a brand…
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A Case Study of Hollister’s Social Media Presence
Featured image by Polina Tankilevitch Ever wonder why certain brands’ social media posts catch your eye over others? In the book Paid Attention by Faris Yakob, the author explains that brands are constantly competing for the most valuable resource in today’s world: consumer attention. With the influx of content available…
Lindsey Komson 