Category: Social Media Practice
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A revamp of StubHub’s social media presence

Photo by Wendy Wei As an avid concert goer and sports fan myself, it was clear from the get go of which company I was going to choose for my social media campaign project. StubHub has long been the leader in secondary ticket marketplaces, but its social media presence and…
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To add links or not to add links

Photo by BM Amaro To add links or not to add links, that is the question. Honestly, if you asked me this question 15 minutes ago, I would’ve said it varies by platform. I would’ve said yes on Facebook, LinkedIn, and X since they allow for clickable links on their…
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⚠️BeReal⚠️ on social media

Featured Image by Charlotte May Think about this – how many times have you seen something go viral that was made with AI? The fake songs from The Weeknd and Drake, voiceovers from the 2020 presidential election candidates, photos of Taylor Swift and Travis Kelce’s kids…the list goes on. It’s…
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Here’s why your company should incorporate Instagram into its marketing plan:

Featured image by Omkar Patyane Everyone knows social media is a necessity in any brand’s marketing plan, but there’s one platform that sticks out among the rest: Instagram. We live in an age of information overload. So how can a brand keep itself at the forefront of consumers’ minds? Easy,…
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Social media’s past, present, and future: My takes

Featured image by Pixabay I grew up with social media. And I don’t mean that social media was accessible to me my whole life. I mean that as each year passed, social media continued to evolve from some nonsense apps to people’s entire livelihoods – and even careers. While social…