Category: Uncategorized
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Why Color Matters in Marketing
93% of consumers make purchasing decisions based on visuals alone. Up to 90% of an initial impression comes from color. It’s clear that color is a powerful tool for marketers and businesses. According to Indeed, color has psychological connections to human emotions, and this connection can influence marketing decisions. Marketing…
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Choosing a Creative Career
The creative industry is rapidly evolving. Given the rise of new technologies, techniques, and business priorities, there are many new opportunities for those seeking to turn their creativity into a career. One thing that sets the creative field apart from others is that it applies to basically every industry. Whether…
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The Importance of Visual Communication
We’re living in a world of information overload. We have access to any and every piece of information at our fingertips. Between social media, online news outlets, and nonstop communication with friends and family, we’re taking in so much information in any given moment. But how can we be expected…
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Making digital marketing accessible for all
Digital marketing is a fast-paced industry. Sometimes, in the rush to keep up with social/digital trends, marketers and designers may overlook accessibility features. While scrolling on social media might be fun for many people, it can be a difficult experience for those with disabilities or individualized needs. Pew Research reports…
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Brand Consistency 101: What it is, why it’s important, and how to achieve it
Nike. McDonalds. Apple. What do these three major companies have in common? Besides being billion, trillion-dollar companies, all three are prime examples of brand consistency. What’s brand consistency, you ask? According to Mailchimp, “brand consistency means ensuring that the way you present your company—and what it stands for—remains the same…
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3 Social Media Design Trends to Elevate Your Content in 2024
In the ever-evolving world of social media, content design plays a large role in whether a user will stop and read or scroll on to the next thing. Design is no longer a “nice to have” – staying up on trends is essential in capturing an audience’s attention and keeping…
Lindsey Komson 